As part of our current review of HERIB's branding, local marketing agency Jenko recently coordinated two Focus Groups as well as undertaking a survey of patients at Hull Royal Infirmary Eye Hospital and an online survey to gain vital feedback from a wide range of members, supporters and the general public.
Both visually impaired and sighted people were encouraged to participated in these consultations through our Insight magazine, website, E-newsletters and social media.
The consultation closed on 15th July and HERIB would like to thank everyone who took part. Your feedback is very much appreciated.
The results are now being analysed and the findings will be presented to HERIB’s Board of Management on 1st August 2017.
“HERIB receives no government funding and we rely on donations to support thousands of local people with sight loss,” explains HERIB’s Income Generation and Marketing Manager, Angela Gregory. “So it’s incredibly important that people know who we are and what we do , however, even more importantly, we want to reach out to even more people, whatever their degree of visual impairment, because we believe no one should have to deal with sight loss alone and
“Since our formation in 1864, the charity has been through many changes and we are extremely proud of our long history of providing support to local people with visual impairment. By reviewing our brand and our existing name we are seeking to present the charity in a way that is more appropriate for the modern day, however our work will remain the same.”
Find out more about HERIB's branding review here.